The end goal for many people is to just have as many likes and comments similar to Facebook or Instagram. An argument is that the LinkedIn algorithm does not prioritize the shared content but it gives preference to the original content. It is very easy to just share the original content which also gives highlight to that person. Everyone wants to be a “Storyteller” but where will these stories come from? Lack of creativity has propelled people to copy content and paste as their own without thinking twice that it will in fact diminish their own brands. Creating continuously and frequently can give one an edge in the algorithm’s sight. Possible reasons for the copy behaviorĬontent creation is tough. Would the “share” button soon become redundant and LinkedIn may decide to remove it altogether? Most likely not but why people are not using the share button to share content and instead copy it as their own.
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